I create seamless digital experiences for optimal user engagement.
Hi, I am Pia, a UX Designer & previously Creative Director with a rich background in brand communication.
My passion for people, brands and their interactions drives me
to design intuitive, meaningful digital products.
With over 15 years of experience, I effectively connect technology, user insights and business objectives to ensure that digital products are both functionaland delightful to use.
My work
Whether it's designing a mobile app, a website, or any digital interface, UX design is about empathizing with users, solving their problems, and ultimately enhancing their overall experience.
Drawing on my extensive advertising experience, I bring a unique perspective to UX design, combining creative storytelling with user-centred principles.
UX Design
Work
Brand
Communication
Work
I believe in:
My passion for people, brands and their interactions drives me to design intuitive, meaningful digital products.
My work aims to match the user's needs, behaviours and motivations with the brand's offering and unique characteristics.
Through my years of experience, I have developed a strong “product sense“ that adds that little bit extra to every project.
With a clear product vision in mind, I embrace change and adapt to constantly improve the brand and user experience.
My Skills
UX Design
Ideation & Innovation
Creative Thinking
Information Architecture
User Flows
Wireframing
Prototyping
Brand Communication
Creative Direction
Integrated Product & Image Communication
B2C & B2B Communication
Concept -> Visualisation -> Execution
Creative Storytelling
Brand Building & Brand Governance
Work Flow
Project Management
Task Prioritization
Team Building
Stakeholder Management
Process Optimisation
Tools
Figma / Adobe XD / Sketch
Miro / Jira / Confluence
HTML / PHP / Java Script / CSS - basics
ChatGPT / Perplexity / Midjourney
Photoshop / Illustrator / Indesign / Premiere
Research
Competitor Analysis
User Interviews
Online Surveys
Usability Testing
A/B Testing
Data Analysis
Soft Skills
Creative Thinking
Proactive Problem-Solving Attitude
Positive and Motivational Mindset
Active Listening
Curiosity
Get in touch!
