NIVEA
The NIVEA brand has accompanied me through various positions in my career.
At TBWA, I mainly worked for the Hamburg office's biggest client: NIVEA. During this production-intensive time, we created product-focused communication ideas for international markets, produced all content and advised on adaptation.
At Select World we were one of the challenger agencies alongside the lead agency.
Agency: TBWA Hamburg / Select World Position: Art Director / Creative Director
NIVEA Creme
Experience the water-in-oil formulation of NIVEA Cream. The smooth emulsion locks in moisture for up to 24 hours.NIVEA's best protection - for each and every one of us.
ONLINE DEMO-VIDEO
NIVEA Protect & Bronze
The product name is the product promise and the perfect solution for safe sunbathing. Always get both: sun protection and a tan!
NIVEA Smooth Body Milk
Body care has never felt so sensual: the new NIVEA Smooth Body Milk with its uniquely light texture caresses your skin. Experience effective body care with every stroke.
NIVEA Bye-Bye Spots
The new NIVEA YOUNG Bye-Bye-Spot range is the easy way to prevent spots and blemishes - for clear, smooth skin.
THE IDEA
Blemishes and pimples can undermine a teenager's self-esteem. Unable to hide their blemishes properly, they feel exposed. We dramatised this feeling with a bright spotlight that follows different teenagers and highlights their spots.
Feel like being watched?
Turn off spots!
NIVEA Print Campaigns
Overview of some other campaigns.
